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A Fashion Trend That Keeps Getting ReUsed

The new generation of shoppers is craving lifestyle and fashion content on their ever-present digital devices. They are extremely influenced by the next fashion style and as a result, their wardrobes are bulging.

Research shows that the average person today buys 60 percent more items of clothing than they did 15 years ago. But consumers keep that clothing for only half as long as they used to. One in three young women consider clothes “old” after wearing them once or twice. One in seven consider it a fashion faux-pas to be photographed in an outfit twice. Simply put, the Instagram generation today crave newness, and are much more likely to embrace churn in their wardrobes. At the same time younger generations are more interested in sustainable clothing than older consumers. Clothing resale lengthens the clothing item lifecycle while offering the newness these digital consumers desire.

It’s interesting that the most environmentally conscious generation is also the most wasteful when it comes to discarding clothing.

Most people would admit to having clothes in their wardrobe that they never wear. What do they do with all those clothes when it’s time to clean out the wardrobe? Give them to a charity shop where only the best items make it onto the racks, and the rest end in landfill? Or do they just throw them out themselves?

There is no such thing as throwing them out. They must go somewhere, right?

Australians actually discard 23 kilograms of clothing per capita every year and this results in six tonnes of textiles and clothing contributed to landfills in Australia every 10 minutes.

Globally, the fashion industry is the second largest polluting industry after the oil and gas industry and contributes 1.2 billion tonnes of carbon toward greenhouse gas emissions every year. This is a amount larger than that of international flights and shipping combined.

If the average life of clothing was extended by just three months, it would reduce their carbon and water footprints, as well as waste generation, by five to 10 percent.

Just because we’re bored of the clothes in our wardrobe doesn’t mean someone else won’t wear them.

According to US consignment store group, ThredUp, the resale of second-hand clothing has grown 21 times faster than retail apparel over the past 3 years. This statistic demonstrates that the future of fashion is second-hand clothing.

Most of the distribution for resale clothing happens in retail consignment stores or websites. Not overly convenient, nor easy to use. There is now an App Marketplace which gives users a simple to list and buy option for PreLoved clothing, accessories, and school uniforms.

The ReHomed Clothing App uses pre-populated filters to list products, which means buyers do not get inundated with cluttered search results as they do with most other marketplace searches. It’s really simple to use.

Whilst the ReHomed app features Adults, Tweens and Kids clothing categories, it also includes a category specifically for school uniforms which satisfies an untapped demand to help parents sell their child’s school uniforms and buy new items during the years when their kids are constantly growing.

Parents spend hundreds of dollars outfitting their children for school. Even more if they are at private schools.

Parents are spending up to $300 on a piece of uniform for which there is no other use; blazers, ties, formal shirts, sports uniforms, all at an age when kids are growing their quickest.

Created by Sydney based parents of teens, Rogan and Kim Carroll, suggest that, “With the end of school upon us it’s a perfect time for parents to sell their kids second-hand school uniforms to other parents saving them some money for next year’s school costs. It’s a win-win for all parents.”

The ReHomed Clothing App is preloaded with 4600 schools across Australia and its filter-based listings makes it simple to list and search items.

“At this stage ReHomed is only available for IOS (Apple) phones. We are planning to launch the Android version very soon” says Rogan Carroll.

More information can be found at